Executive Vice President, Reid & Company
Since joining Reid & Company in 2000, Sonia has applied and developed her skills matching potential candidates with the most sought after positions in the footwear and accessories industries.
Each new search gives Sonia an opportunity to reconnect with the vast network of candidates she has developed relationships with over the years, while always keeping searches fresh with the industry's new generation of up-and-comers.
Through her ability to listen and understand the needs and wants of her clients, she is able to find the most talented and qualified candidates. She also uses her unique consultative approach with candidates to allow their career goals to become a reality. Both clients and candidates continue to be impressed by her effectiveness and professionalism throughout all stages of the search.
Sonia has detailed knowledge and experience in various disciplines including: design, merchandising, sales, product management and retail management.
When not at Reid & Company, Sonia can be found spending time with her husband and children, or running in local road races.